Cannabis & Hemp Branding

brand identity
re-positioning

strategy
brand management

two-faced brand
creative direction

guidelines
packaging

Hextra Hemp Protein

Hemp protein is starting to get noticed by the fitness community as a better tasting alternative.

The vast majority of hemp protein powder that exists on the shelf today look the same an undifferentiated. Not just the gym rats looking for protein powder. Yogis, hikers, and mountain climbers are entering the market as well. 

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Now Care

After the final tent has been pitched backpacking in the Alps, you the smell of the pine needles in the fire start to fill the air.

You unpack your small sachet of powder. Add the water from the river and you have a bubbly refreshing soap.

Powder to liquid soap. Refillable and sustainable.

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Cajole & Jole

You’re on a beach resort club with your lover. The bartender asks if you would like to enjoy some drops of CBD in your mezcalita?

Why not? You’re not going anywhere, the sun is about to set on the beach and too much sand in between your toes to go anywhere. 

Two lines of cocktail bitters. One with CBD and one without CBD.

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Ciclo, Chaski & Listo

You are an old school hemp farmer, an OG. But tracking your plants and finding new buyers is becoming a struggle. 

You know you have to learn tech to keep up with these new age youngsters.

Cannabis Saas software tracking everything from seed to sale.  

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We understand cannabis

New York Cannabis Packaging Regulations Guide

Read the Overview

Brand Archetype Personas

The idea comes from the psychological theories of Carl Jung, a 20th-century Swiss psychiatrist and psychoanalyst. He believed that people have one dominant trait that

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Client Reviews

Angie provided exceptional brand positioning and strategy work for our sustainable apparel brand. Her inherent ability to grasp our ideas and run with it was first-class. Products were delivered ahead of schedule and barely any changes were needed as she hit everything spot on; a true testament to her key skills and attributes. In addition, she provided invaluable research of our brand name, which ultimately saved us from choosing a name that would have had too many competing search results. Readily accepts and welcomes feedback. Definitely someone you want on your team.

-Justin Henderson Aturnal Collective
I was tasked with revamping the image and communications of a cannabis tech company and Angie was incredible to work with. She did a lot of research into our complicated market, listened to our values and company roots, and helped refine our voice and audience. The logos and fonts were beyond what we expected too. Her eye for color, balance and design was an invaluable resource. She's a great communicator, delivers on time, and was genuinely a joy to work with. I recommend Angie for any branding work you need.

- Colleen King VP of Growth at Ciclo Supply Chain Technology
Angie was a dream to work with. Always thoughtful with any project that came her way, she established templates for large annual reports that we still utilize today. Her design style is modern, elegant and makes dense written material easy to mentally digest. Her expertise with all software programs was welcome and her approach to solving intricate design problems creative and always successful. She was a great asset to our team.

- Robin Strelow, Colorado Parks & Wildlife

Step x step

01

Consult Call

We talk about what you want to achieve and how we can support you. Schedule 20 minutes with us. Let’s see if we are a good fit on paper and in person.

02

Discovery

Results of the stakeholder, customer interviews and the competitor audit will result in recommended next steps in a form of a road map from current pain problem to your desired future business wins.

03

Positioning

Let’s make your brand unique and stand out. The goal is to create a new product category with no competition. Clear positioning will create a creative brief. 

04

Strategy

With your team, we will also start scaffolding your positioning statement, brand core, story, personality, and taglines

05

Identity

Feelings, emotions, and aesthetics that you want your brand to emulate by creating or solidifying three different styles.