A second Heavenly “digital life” also presents an opportunity to turn those people who have initial concerns with CBD. Once your niche customers love the CBD-free website, they will TRUST YOU and be more willing to try the exciting new things offered with your authentic identity brand.
An excellent industry example is CANN. They have created two lines of sparkling water. CANN contains the CBD, and Unspiked is the same without the CBD. Other ideas include topicals, patches, and creams.
If you want to invest in paid social media ads, the best strategy is to create two of everything: two websites and two social media accounts. When you do this, you run ads on sites that skillfully avoid hemp and CBD keywords and visuals.
You will soon discover that if you have a small and specific audience, your second website becomes the best laid out plan, ready to bemuse and bewitch all of your customers into taking the kind of action you want.