Hextra Hemp Foods

Hemp protein is starting to get noticed by the fitness community as a better-tasting alternative. The vast majority of hemp protein powder that exists on the shelf today looks the same and undifferentiated.

Not just the gym rats looking for protein powder. Yogis, hikers, and mountain climbers are entering the market as well.

The brand challenge was to appeal to bodybuilders looking for an alternative and a rock climber who wants to add extra protein to their diet.

Brand Scope:

Brand Identity
Brand Strategy
Packaging Design