Not Today Satan WIP

Project overview
Client: Not Today Satan
What: A new full spectrum CBD and THC product.
Why: To offer a convenient way for people with high anxiety to micro-dose CBD in social settings
How: A Micro-dose starter kit with different dosage and formulas to figure out the best match with the biology of the person.
SOW: Rebrand, brand strategy and new product packaging

Unique challenges or what problem are we trying to solve?
Finding hat goldilocks dosage for edibles so that the customer does not get frustrated with the first experience. Adding an educational aspect to it as well – infographics

Target market or audience
High anxiety sufferers looking for a plant based alternative
People with social anxiety looking for an alcohol alternative
Goals
Achieve relaxation in social settings, but not be ashamed of their anxiety
Get educated on the ingredients
Trust the product is sustainably made and is organic
Use it on the daily or when going out

Pinterest Board: https://www.pinterest.com/jadecannastudio/not-today-satan/

Brand Scope:

Brand Identity

Brand Strategy

Starter Kit 

Packaging